We have developed this modular site for LB Camden so that they can understand in more detail patterns of attendance at local venues and events.

A large data collection exercise was carried out to build the attendance database and this has been mapped as a number of different layers on a bespoke map.

Users can select layers that show overall distribution of attenders, and also see how this varies depending on whether they are participants in cultural events or audiences. They can also drill down further to investigate distribution of audiences at particular venues or events.

Attender information is mapped in different ways; both thematically and as point data. The point data allows specific postcodes to be selected to understand relative attendance.

A number of further bespoke layers are included to make the tool as useful as possible, and to ensure that that it can inform reporting and audience development initiatives.