This modular website has been developed as part of the Thrive! theatre project. The interactive map provides an audience development tool for the 'Off West End' London theatres taking part in the initiative.

Both individual venue data and collective audience data can be mapped in a variety of different ways. These include; household penetration, hot spots, different frequencies of attendance and catchments.

This information helps venues to identify opportunities for individual and collective audience development initiatives.

The map pages are password protected with access limited to project partners. It cannot be accessed using the main CultureMap password.